Monday, January 5, 2009 do you say that exactly?

The word "epiglotic" seems to induce dyslexia, even in people who do not normally switch letters around. I have never once heard someone pronounce it correctly (epi • glot • ick) when seeing it in print, and often not even after I have said it aloud to them. Most often I am asked "what is epilogic?" 
Maybe it wasn't the best name for a business. But, as a silver-lining-finding guy (and as the guy who owns the domain name) I like to think that once a person learns how to pronounce it, it is a name, and a business, they won't soon forget.

So Seth, where does one come up with a name that I suspect is not even a real word?

It goes back a few years...I am also a musician, and a while ago I was coming up with names for a not-yet-formed band. The epiglottis is the little flap, or fleshy manhole cover, at the top of the esophagus that, if you're deciding between drinking and breathing, decides whether you breathe or drown. I thought that was a pretty good metaphor for any artistic pursuit. Not one to leave well enough alone, I changed the spelling to make it into an adjective. I have had to spell my website/email address/business name ever since. The band never did get put together (I decided to go solo, so that if I didn't like the other guys or they didn't like me I wouldn't have to think of another name), but I kept the name as an umbrella for whatever art I was doing at the time.

And now, I take the plunge (scary, invigorating...maybe those are the same thing) into the life of professional photographer. The alliteration of Epiglotic Photographic was just too good to pass up. 

So there it is. Epiglotic Photographic.

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